With over 30 years of sales leadership in the home design industry, Cheryl Draa Moran is a powerhouse VP of Sales known for transforming complex design visions into bottom-line results. She leads high-performing teams across designers, workrooms, and installers — closing deals, elevating margins, and driving customer satisfaction at every touchpoint.

Cheryl thrives when brought in from the very beginning of a project, guiding the entire process from blueprint review to final installation. She identifies upsell opportunities, advises on architectural flow, curates finishes, and manages procurement — including a recent full-scale home project she led from plan to furniture, and is now completing with custom window treatments.

Her leadership is grounded in results: directing multimillion-dollar procurement, managing sales pipelines with precision, and mentoring teams to exceed targets. Her proudest achievement? Being named a “Leader for a Lifetime” by the Cobb Chamber of Commerce in Georgia — recognition that reflects her lasting impact in both sales and service.